SOFT SAVING IS ABOUT FREEDOM, NOT FRUGALITY

Soft Saving Is About Freedom, Not Frugality

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: gain gradually, save strongly, purchase a home, and plan for retirement. Yet Gen Z is coming close to cash with a fresh point of view. Instead of focusing exclusively on long-lasting buildup, this generation is focusing on balance, welln

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